Buildings are expected to feature as a crucial area for energy-saving in the UN's third report on climate change this week.
Encamped on the edge of London's docklands development, a bazaar of corporate stalls is pursuing the green pound in Britain's ever-hungry construction industry.
Production of concrete, that staple of modern building, alone accounts for up to 10% of man-made greenhouse gas, US scientists believe.
Then there is the energy spent on shipping the materials, and finally the power needs of the finished buildings.
Yet with a bit of clever substitution and sourcing, and some deft adjustments to the existing housing stock, environmentalists believe that CO2 emissions could be reduced anywhere in the world.
House of straw
If the number of "green" consultancy companies at London's Think 07 trade fair is anything to go by, environmentally-friendly architecture is becoming big business in the developed world.
Solid sea and sand
Home to 80% of the world's population, the developing world has access to less than 20% of the world's construction materials, according to figures from the UN's industrial development agency (Unido).
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